Right there on my desk is the quite familiar can. I’m staring it down as I try and figure out… “Why do I buy this so-called energy drink?” I think I have probably drank 1,000 or more of these cans. I highly doubt I am exaggerating either. I’m looking at this 8.4 fluid ounce can that costs me about $2.26 each. That’s right… $2.26 for only 8.4 fluid ounces. You could get two 2 liter bottles of soda for that price. It’s not like it really gives me “wiiiiings” like this advertisement states: Red Bull Gives You Wings. Could it be the slim physique that is the perfect shade of blue and silver with the dueling bulls as its logo? Honestly, I have no idea.
Red Bull has become a way of life for me. Anyone and everyone who knows me understands that Red Bull and I have a relationship. My wallpaper on my iMac contains four Red Bull aircraft painted in the same scheme as the can. The wallpaper on my iPhone… a Red Bull can. What is that on my dresser in my bedroom you ask? Three different types of Red Bull products from Austria (where the product originated). Some say I am pretty obsessed… wait… they shake their head and say, “you’re addicted.”
Could someone like myself really be “addicted” to Red Bull? I know it has caffeine and all but… seriously. Couldn’t I just be like that person who is obsessed with a BMW 5-series car? No wait. How about that person over there that is just obsessed with some singer like Jimmy Buffett and his Margaritaville type of music? Is it bad that I love Red Bull as much as they love their car or their music?
Actually, forget it. I thought I’d come up with an answer to why myself and so many other people drink Red Bull… I was wrong. The product is amazing. The company is amazing. They hold over 80% of the market share. I’m not the only one here. I know I’m not what everyone says… “addicted.” So, I am not too worried about why I get sucked into buying a can for $2.26 and drinking as if it was my last one. I’m just going to go ahead and drink this can and enjoy it. Ahhh… like I said. It is a way of life… for me at least.